Getting Started as a Campaign in VAN
What is VAN?
VAN (Voter Action Network/ Votebuilder) is a database used nationally by Democratic campaigns and progressive organizations to perform voter contact. Your VAN subscription includes:
Lists of registered voters, regularly updated with newly registered voters
Platform to canvass, phone bank, record contacts
Scripts with TDP messaging
Guidance on who to contact for different types of voter contact, including lists of likely Democrats and persuadable voters and Race/Ethnicity, partisan and issue models
Phone numbers, including cells from TDP and DNC acquisitions at no additional cost to the campaign
Partnership with mail and digital companies to facilitate easy digital and mail buys
Access to pre-negotiated rates for digital tools (e.g., Mobilize, Hustle)
How do I access VAN?
Fill out a VAN Request form, here: txdem.co/VAN-Request.
More info on Requesting VAN Access can be found here: txdem.co/Get-VAN-Help
The TDP Data team will provide a quote, and then ask you for payment and share paperwork to sign.
Once both payment and paperwork is received, the Data team will create and activate your account.
You are good to go!
Log in to your VAN account, and ensure you set up 2 Factor Authentication.
To log in, go to texasvan.com and click Login with Action ID.
For more information on critical security steps we can take for VAN and for protecting our organization’s data in today’s world, please visit: txdem.co/Cyber-Security.
See txdem.co/2fa for more help on Action ID and 2 Factor Authentication.
Now that my Campaign is in VAN, how can VAN help me?
Find Democratic voters in your district
VAN allows you to cut lists based on geography and various partisan models.
Register folks who moved into your district
VAN is regularly updated with National Change of Address (NCOA) information, so you can see likely Democrats who have moved into your county and need to update their registration and/or register to vote.
Send holiday or birthday cards to constituents
VAN will provide you all of that information.
Setup a block walk or phone bank
VAN seamlessly integrates with canvassing (MiniVAN) and phone bank software (VPB) that is included with your VAN contract.
Find folks to robo call, text, serve digital ads to, or otherwise contact
VAN seamlessly integrates with several other digital organizing tools (e.g., texting, events management systems, robocall vendors, etc.)
These things all sound great, but how do I get trained to know how to do them?
Once you sign up for VAN, you will receive access to a myriad of training options, including:
Online courses through Training Platform (Training Platform Help)
TDP VAN FAQ that is constantly updated with latest information and best practices
Invitation to TDP VAN Facebook group, and VAN slack channel on TDP Campaign workspace
Not sure where to get VAN Help? Checkout this flow chart
I’m in VAN, and I see two tabs: My Voters and My Campaign. What’s up with those and how are they different?
There are two sides to VAN: My Voters and My Campaign
My Voters houses the permanent voterfile whereas, My Campaign is unique to your own campaign
My Campaign houses powerful volunteer management & Event tools
I think phone banking makes sense as a priority for our campaign right now. How do I do that?